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What is Future of Assets?
The future of assets is impacted by far more than what happens to your machines. It’s about the people, the ideas, and the innovations that transform how assets deliver value. Future of Assets is a platform dedicated to reframing how we think about enterprise asset management and the broader world of assets. Our mission is to provide leaders across industries with a trusted space to build knowledge, gain inspiration, and engage with a community of likeminded professionals.
Watch VideoMarch 17, 2026
Failure is Not an Option: A Philosophy Fit for Critical Asset Environments
by Berend Booms, Associate Editor, Future of Assets The phrase “failure is not an option” is often attributed to the Apollo 13 mission control team, where engineers and flight directors worked under immense pressure to bring a damaged spacecraft and its crew home safe. It is a phrase that speaks to a certain mindset:…
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