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3-minute video

What is Future of Assets?

The future of assets is impacted by far more than what happens to your machines. It’s about the people, the ideas, and the innovations that transform how assets deliver value. Future of Assets is a platform dedicated to reframing how we think about enterprise asset management and the broader world of assets. Our mission is to provide leaders across industries with a trusted space to build knowledge, gain inspiration, and engage with a community of likeminded professionals.

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March 9, 2026

International Women's Day: Building Gender Equity in Asset Management

by Berend Booms, Associate Editor, Future of Assets This International Women’s Day, I’d like you to consider what a little experiment I ran using generative AI illustrates about the state of gender equity in the world of asset management. I asked ChatGPT to create an image of a maintenance engineer…

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Berend Booms
Berend Booms
Associate Editor

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