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3-minute video

What is Future of Assets?

The future of assets is impacted by far more than what happens to your machines. It’s about the people, the ideas, and the innovations that transform how assets deliver value. Future of Assets is a platform dedicated to reframing how we think about enterprise asset management and the broader world of assets. Our mission is to provide leaders across industries with a trusted space to build knowledge, gain inspiration, and engage with a community of likeminded professionals.

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February 27, 2026

Asset Management, for Starters: Lessons from Pokémon

by Berend Booms, Associate Editor, Future of Assets My six-year-old son loves Pokémon. He has followed Ash across Kanto, Johto, and far beyond, absorbing the logic of that world long before he could articulate it. He knows many Pokémon by name, and understands that each of them has a type.…

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Berend Booms
Berend Booms
Associate Editor

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